I co-founded The Know because I believe we need to engage with the news in a healthier way.

I saw my dear friends wanting to avoid the news for their wellbeing while also still wanting to be informed. So with 16 years of experience working in media and creative startups under my belt, I decided it was high time people started feeling empowered by the news.

Enter The Know. Here, we do things differently! We prioritise your wellbeing over clicks, and believe everyone should have access to free and balanced journalism that’s mindful of your mental health.

  • We promote facts over bias and division

  • We uplift and empower - we don’t shame or cancel

  • We help our readers ditch the doomscroll with a free, 5-minute newsletter

  • We’re a female-led team, in world where just 25% of top editors are women

Over 200,000 people now start their mornings feeling informed and hopeful thanks to The Know. Join us!

Lynn Anderson Clark
Co-founder and CEO

meet the team

  • Co-Founder & CEO

    As The Know’s CEO and Co-Founder, Lynn has 16 years of experience working in media and creative startups. She built her media career in New York and Los Angeles, spending 10 years at NBC Universal in roles spanning product, digital strategy and finance. Lynn’s last post at NBCU was Director of Partnerships and Portfolio Products, where she created and launched their suite of social, data and advertising products. In addition, she's been active in the start-up scene with roles at Founders Factory and Tortoise Media. Alongside The Know, she is finishing a postgraduate degree in Strategy and Innovation at the University of Oxford, and is a proud mum to her son, Phoenix. She’s most likely to pitch stories about women in tech, early childhood education and paid leave for pregnancy loss.

  • Editor-in-Chief

    Esther became Editor-in-Chief in February 2024, having worked for The Know as a staff writer for two years. Esther graduated from the University of Cambridge in 2021 with a degree in Modern and Medieval Languages, and worked in communications while writing extensively on Spanish politics and gender-based violence. In her spare time, she loves travelling and exploring her home city of Birmingham’s underrated and impressive food scene. She’s most likely to pitch stories on global politics, workers’ rights and how policy changes impact people at a local or regional level.

  • Staff Writer

    Hanna joined the know in May 2024 after working at various publications including Monocle, Metro and CNN. She graduated from City, University of London with an MA in International Journalism and King’s College London with a BA in War Studies. In her spare time she enjoys eating pastries by London’s waterways and doing reformer pilates. She’s most likely to pitch stories on Asian diasporic creatives, activism and sustainable design.

  • Partnerships Manager

    As Partnerships Manager, Lily designs and implements the initiatives which help The Know engage with and reach a wider audience. A University of Bath graduate, Lily spent a few years working as an architect before she decided to travel the world. When she returned from her adventures, she settled in London and founded her own travel-tech business, which gave her a passion for startups and the creative problem solving that goes with them. Outside of work, Lily loves hiking, cooking and painting. She's most likely to pitch stories on people breaking the mould, challenging preconceptions and inspiring others, as well as about ending the stigma surrounding mental health.

  • Contributing Writer

    Calypso offers our readers invaluable advice on navigating the workplace and beyond. Alongside her role at The Know, she is a certified Self-Discovery Coach and speaker. Through storytelling, visualisation and neuro-linguistic programming (NLP), she guides people to become their most authentic selves and create lives and careers that they love. Before making her own career change, Calypso spent seven years as a fashion buyer working with global brands such as Nike and ASOS, as well as smaller start ups. She’s most likely to pitch stories about equality, the LGBTQ+ community and travelling.

  • Writer & Content Creator

    Freya joined The Know in September 2023 after working on the social media team at The Telegraph. She studied English at the University of Oxford and has a masters degree in Interactive Journalism from City, University of London. Alongside her role at The Know, Freya works as a freelance journalist, and her writing has appeared in The i, Metro and Business Insider. In her spare time, she loves going to concerts, attempting to find London’s best pubs and making her friends test out her cooking experiments. She’s most likely to pitch stories about nature breakthroughs, climate change solutions and women’s health.